Callaway
Epic Flash
Context
Callaway launched the Epic Flash driver on Flash Face ball-speed technology—film and GFX targeted golfers on retail, social, and event screens.
Strategy
Use macro product photography and kinetic type; let slow-motion impact land before spec callouts so speed reads on the course, not on a datasheet.
Solution
Launch film motion and supporting graphics for Epic Flash—cutdowns for retail screens, social, and event loops.
