Capital One
Unlimited
Context
Capital One’s Unlimited campaign ran hero spots on TV and digital—competing with typical bank category advertising.
Strategy
Create supporting graphics that felt integrated with Samuel L. Jackson’s performance rather than layered on top of it. The approach was to make the rewards world feel effortless, rhythmic, and cinematic — using camera tracking, dimensional environments, and carefully timed graphic reveals to support the live-action spots without overpowering the talent.
Solution
Liberati handled the motion design, tracking, 3D environment creation, compositing, and finishing for the two spots. Footage was tracked, a full 3D world was built around the performance, and the final graphics were composited into the scenes to create a polished campaign system that could support the Unlimited spots across multiple formats.
Campaign 2
