Fox Network

Fox Upfronts 2022

Liberati provided real-time and pre-rendered content support for Flightschool using Unreal Engine. The Upfronts is an annual live event thrown for advertisers which showcases Fox's lineup of content for the coming year.

Context

Fox content was organized into 5 Pillars: Sports, News, Ad Sales, Entertainment, and Tubi. Each Pillar lived in bespoke environments with 'connectors' transitioning viewers from one branded world to the next. The event consisted of fluid content that spanned across 4 x 16:9 and 4 x 4:3 corner LED displays. Mostly all content was created in Unreal Engine 4 which was then handed off to LUX Machina who shot talent within their XR stage. The stage consisted of a large curved LED wall and LED flooring.

Strategy

Design pillar worlds and connector moments as one continuous journey—color, typography, and motion handoffs that survive multi-aspect LED walls and live camera moves on an XR stage.

Solution

Unreal Engine environments, pillar branding, and transition systems delivered for Flightschool and FOX—coordinated with LUX Machina for in-camera playback on curved LED surfaces.

Immersive Screens

8X SCREENS These frames were styled after the Porsche Design Lab—white foam core walls, printouts pinned with their signature hardware—reimagined to showcase renderings of the S91X in a space where car meets concept.