Onyx Collective • Hulu
Onyx Collective
Logo animation for Onyx Collective’s theatrical debut—built to carry presence and purpose. A beam of light drives the identity, symbolizing a shift in narrative and the collective strength of underrepresented voices.
Context
Onyx Collective is Disney’s studio for creators of color—Trollbäck+Company led the identity launch with Liberati on motion and show packaging.
Strategy
Build a premium, inclusive, broadcast-ready motion language—flexible across Hulu tiles, social, and event screens without losing warmth.
Solution
Delivered motion and show-package elements for the Onyx launch—graphics carrying the Trollbäck identity into moving media.
Cinematic Logo Debut
Summer of Soul
A QUESTLOVE JAWN
The logo animation first launched in theaters with Questlove's first film - Summer of Soul under the new Onyx Collective brand.
Behind the Screens
All shots montage
Render Tests
Render Tests
Render Tests
Material Study
Backgrounds
Backgrounds
Backgrounds
Credits
Liberati
3D Design & Animation
Rendering
Compositing
Editorial